Letters from Founder
To Every Woman Saving Her Best Outfit
I have a question for you. How many beautiful outfits are hanging in your wardrobe, waiting for "the right occasion"? A wedding. A festival. A family function. A dinner you'll...
To Every Woman Saving Her Best Outfit
I have a question for you. How many beautiful outfits are hanging in your wardrobe, waiting for "the right occasion"? A wedding. A festival. A family function. A dinner you'll...
What Building a D2C Fashion Brand in India Has ...
People often see the beautiful side of Khushnuma—the collections, campaigns, festive launches, and perfectly packed orders. What they don't see is the other side. As a founder, I've learned that...
What Building a D2C Fashion Brand in India Has ...
People often see the beautiful side of Khushnuma—the collections, campaigns, festive launches, and perfectly packed orders. What they don't see is the other side. As a founder, I've learned that...
Who is Khushi and why Khushnuma ?
I've always been that girl in the family who couldn't stop thinking about clothes. Every festive season, I found myself sketching, selecting fabrics, and designing outfits—not just for myself, but...
Who is Khushi and why Khushnuma ?
I've always been that girl in the family who couldn't stop thinking about clothes. Every festive season, I found myself sketching, selecting fabrics, and designing outfits—not just for myself, but...